Lakin McCarthy

Lakin McCarthy


Wayne Hemingway

Inspiring Creative Entrepreneur


Wayne Hemingway

Wayne Hemingway was born in 1961 in the typical seaside town, Morecambe. Maybe not the most appropriate surroundings for one of Britain’s most acclaimed designers, but then Wayne never has been very appropriate anyway.

In 1979 he went on to another inappropriate move for a future fashion designer by gaining a degree in Geography and Town Planning at University College, London. The move that sealed Wayne’s fate was taken to fuel funds for the band that he then played in. One day he decided to empty his wardrobe and that of his childhood sweetheart (now wife Geraldine) and took the contents to sell on Camden Market. The realization that money could be made from fashion suddenly dawned.

With Geraldine, Wayne built Red or Dead into a label that received global acclaim resulting in winning the prestigious British Fashion Council’s Streetstyle Designer of the Year Award for an unprecedented three consecutive years in 1996, 1997 and 1998.

After 21 consecutive seasons on the catwalk at London Fashion Week, Wayne and Geraldine sold Red or Dead in a multi-million cash sale.

In 1999, they set up Hemingway Design, which specialises in affordable and social design. When it comes to housing regeneration, they've influenced the skylines of Gateshead, Dartford, Manchester, Maidenhead, Bournemouth, King's Lynn, Skelmersdale and Whitehaven, each with great acclaim.

One high profile project is The Staiths South Bank, a 800 property mass market housing project on Tyneside for Taylor Wimpey Homes where Hemingway Design were involved from the master planning, the architecture through to the landscaping and marketing, which has won a series of high-profile awards. Next on the agenda is the £18m restoration of Dreamland in Margate.

HemingwayDesign is multi-disciplinary including: housing regeneration, interior design, fashion, cultural events and exhibitions, marketing and graphics.

Wayne is the driving force and creative energy behind the UK's Festival Vintage at Goodwood described as one of the greatest events ever put on in the UK. The festival attracted 50,000 people from scratch in 12 months.

Wayne is passionate about his role as Chair of Building For Life and the housing developments he is involved in puts him at the heart of this vitally important and emotive issue.